Hallmarks of a Graff Watch

Inspired by a diamond

There is no mistaking a Graff timepiece: we invite you to discover the unforgettable hallmarks that set our watches apart. Hand-crafted in Geneva, each watch is the result of an extraordinary union between pioneering innovation and unrivalled gem-setting skills – creating a timeless yet contemporary statement for the wrist.

A detail view of a MasterGraff Minute Repeater watch with black smoky dial and rose gold bezel

A Faceted Bezel

The unique, faceted Graff watch bezel was inspired by the gleaming panes of a round brilliant-cut diamond. This exclusive, patented design is also brought to life in a skeletonised form, as well as a captivating diamond-set version.

An icon-shaped Graff icon hand-set a 12 oclock of a Graff watch

An Icon

Each timepiece features an instantly recognisable signature of the House DNA: a hand-set gemstone or diamond Icon motif positioned at the 12 o’clock marker.

a close up of The diamond-tipped crown of a Graff watch

A Diamond-tipped Crown

Every element of a Graff watch is meticulously considered, with each small but important detail immaculately crafted to the highest standard – including a diamond-tipped crown.

A-MasterGraff-GyroGraff-World-edition-watch with a diamond background

The Finest Materials

With unrivalled access to the world’s best diamonds, Graff watches are set with only the most exceptional stone cuts and quality. Our Swiss horologists combine these diamonds with other highly precious materials, such as grand feu enamelling, to marvellous effect.

A detailed look through the transparent case reverse of a MasterGraff Minute Repeater watch by Graff


Many of our watches feature one of six exclusive, record-breaking movements that are at the forefront of haute horologie, including a perpetual calendar, a dual-time tourbillon and an ultra-flat flying tourbillon.

A tourbillon watch set with diamond on a work desk

Limited Editions

We specialise in offering extremely precious and exclusive limited-edition timepieces, including fully set diamond models that are instantly recognisable, yet rarely sighted.


Scan via WeChat App to follow Graff